U.S. hotel performance has stayed positive year over year
Developing
What changed
U.S. hotels posted a 20th straight week of positive year-over-year comparisons for the week ending August 29. Occupancy was 64.1%, up 1.1% from the comparable week in 2025. Average daily rate was $157.14, up 0.6%, and RevPAR was $100.69, up 1.7%.
Weekly hotel data can move around with holidays and events. CoStar noted a Labor Day calendar shift in this particular comparison.
Why it matters
The national result is positive, but the gains are small enough that local conditions matter much more. A hotel can be down in a good national week because its event calendar, channel mix or competitive set is weak. The best benchmark is still the property’s own market.
What it means for your business
Track occupancy, ADR and RevPAR by day of week and segment, then compare them with your local comp set where you can. Strong occupancy with weak ADR points toward discounting or channel mix. Strong ADR with soft occupancy may call for targeted offers on specific need dates.
If parking, food and beverage, resort fees or events matter to the property, keep total guest contribution in view too. Room revenue alone can miss the economics of the stay.
What to watch
Watch fall booking pace, local events and the dates where your property is actually soft. National growth matters less than whether it is showing up on your need dates.
NewsTrend status describes the development’s observed direction, not a forecast. Business implications are general operating ideas; actual results depend on your concept, market and economics.